Five years ago, we launched the printed, weekly version of The Fallon Post on Friday, November 6, 2020. I wrote the first Captain’s Log that Thursday morning as we got ready to start printing the paper on Becky, our moody, enormous digital printer we had at the first shop on Industrial Way right in Fallon, as a way to document our journey into the unknown world of print newspapering.
Since then, we’ve grown and expanded our coverage to include publishing the Fernley Reporter, which we launched a year ago last week for our friend Robert, as well as The Pershing Post, which is currently in week 47 of our first year publishing in Lovelock for our friend Heidi.
We’ve also become magazine publishers as we took over RANGE magazine this summer from our “relic with the Rolodex,” as she likes to say, the great CJ Hadley. (She’s reading this, cursing at me for mentioning her at all, let alone as “great,” but she is, and I love her, and she just has to deal with some accolades at this point in the game.) That whole world of magazine publishing has been beyond interesting as we learn how to deal with enormous printing plants and shipping houses, agents, newsstands, advertising, and promotions.
Not to mention learning to manage circulation for thousands of subscribers across the country, in addition to the hundreds in each of our local communities.
This fall, we will also launch the first two books of our local book publishing career, just in time for Christmas – although it looks like we will miss Shop Small Saturday, which was our goal. Just like everything else around here, we learn by jumping in the deep end, and sometimes that method of education takes a little longer than we expected.
Nonetheless, watch for our upcoming promotions for our two local authors!!!
None of this would be possible if it weren’t for the constant, consistent support of what has become a robust, little, talented, determined, scrappy team of devoted, poorly paid staff and willing, reliable, loyal volunteers. And you. Our readers who just keep coming back week after week for your printed newspaper.
We love hearing from you – all the notes, emails, and comments we've collected over the years, as we run into you in real life, have been saved. We are so grateful that you feel, as we do, that a newspaper is life for a community.
So while we, as Leanna has always said, “do one more week,” we’ll always be right here…
…Keeping you Posted.
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