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Saturday, May 2, 2026 at 4:15 AM
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CEDA’s Role Changes with New Strategic Plan

CEDA’s Role Changes with New Strategic Plan
Sara Beebe, CEDA Director of Operations

The role of the Churchill Economic Development Authority is changing along with the name of the long-time local economic development organization.

Through the development of a new strategic plan, the longtime agency will now be known as the Churchill Entrepreneur Development Association where its mission will be to equip, educate and empower the business community.

Through the growth of partnerships with local community organizations, state and local government, and existing businesses, we will be able to better serve the community we love,” said Sara Beebe, CEDA’s director of Operations.

During her time at CEDA, Beebe said she’s watched CEDA transform from an ever-moving economic development authority to a small business advocacy agency. 

“As the times have changed, I am proud to serve as the director for the new and expanding CEDA,” she added.

The strategic planning committee consisted of members from the different sectors of the county. She said members included Mark Feest, CEO, CC Communications; Christy Lattin, Fallon Chamber of Commerce ambassador; Sean Richardson, city of Fallon; Sam Males, state director, Nevada Small Business Development Center; Dr. Summer Stephens, superintendent, Churchill County School District; Paul Picotte, owner of The Grid; Joe Mendez, Fallon Tribal Development Center; Rochelle Tisdale, Oasis Academy; Lucy Carnahan, director, Fallon Chamber of Commerce; Kelli Kelly, director, Fallon Food Hub; and Mary Kerner, CEO, Rural Nevada Development Corporation.

“The committee members all volunteered their time to help create a comprehensive and adequate strategic plan for CEDA that will allow the CEDA team to succeed in their mission,” Beebe said.

The Churchill Economic Development Authority was created in 1985 through an inter-local agreement between Churchill County and the city of Fallon. The CEDA Board of Directors also created the Business Council as a source of private support and funding to be used as a match to what was, at the time, a grant from the State of Nevada economic development office. Beebe said the board consists of up to five members, one each from the city and the county, two from the Business Council, and an invited member from the Fallon Chamber of Commerce.

“Each entity makes a financial contribution as well as a contribution of time in the form of their designated board member,” Beebe said.

 

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May 1, 2026 - Fallon Recognized with Top Honor at  - page 1
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COMMENTS
Comment author: Winnie DowlingComment text: So proud of Kelli Kelly. She is most definitely a collaborator and is very well known throughout the state for her assistance as a Nevada SBDC business advisor, especially related to agriculture and local food entrepreneurship and systems. Her spirit radiates! Winnie Dowling, State Director, Nevada SBDCComment publication date: 4/30/26, 1:41 PMComment source: Kelli Kelly Earns Statewide Entrepreneurial Spirit AwardComment author: Susan Clifford CopelandComment text: I am so sorry to hear this news. His mother, father, Karen and Trent were neighbors of ours in Tonopah, Nevada. We moved to Fallon first and then the Kroll's later moved there also. Mother and Wanda were good friends. My brother Michael and Trent were playmates in Tonopah. Mother and my three little children visited the family at their ranch in Fallon. My condolences to Frank's family. May you be comforted to know that I care and I pray you will be comforted by your memories of Frank. Sincerely,Comment publication date: 4/30/26, 11:51 AMComment source: Frank Robert KrollComment author: Debbie Getto SmithComment text: RIP Tammy. My prayers to your family and loved onesComment publication date: 4/29/26, 9:08 PMComment source: Tammy Kay (Moore) SlatonComment author: Marcos H. Lozoya Sr.Comment text: My condolences to the family. I remember Tammy as a woman of God always in the spirit of serving and loving all. I thank God I got to meet her. You will always be rememberedComment publication date: 4/29/26, 1:20 PMComment source: Tammy Kay (Moore) Slaton
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