When we first started printing our weekly paper, The Fallon Post, on November 6, 2020, we thought it would be fun to document our evolution in a weekly column.
As I sat to jot down some thoughts, last minute of course before sending to print, the only thing that came to mind was the beginning of Star Trek when I was a kid… "Captain's Log, Stardate 74268.2…"
That week I wrote about how we stumbled around learning design and layout, learned to run the printer, figured out how to get the papers mailed, and how much we appreciated all the support from the community as we worked to "Keep you Posted."
This week, as we officially add ownership of the Fernley Reporter to our plate, I'm once again, beyond grateful for the support we continue to receive to keep local news in print, both from the community and from this amazing team who all work so hard doing whatever it takes to pull this off.
For those of you new to Fallon Media Co., we recently added the Lovelock Review Miner, Humboldt Sun, Battle Mountain Bugle, and the Nevada Rancher to our group, splitting the old Great Basin Sun back into separate community papers, rather than one regional paper.
We are also in the process of combining our structure and bringing all these various publications, including the national, quarterly magazine RANGE magazine, under one parent organization – Range Media Company.
To be sure, we are doing everything we can to keep up with our online presence and evolve with all the modern ways of delivering news too. But we're sentimental ol' fools, and feel like the printed page, the paper in your hands over coffee in the morning, is still a luxury we may barely afford but cannot live without.
And so, we take the reins in Fernley – with a nod and a hug and a full-time spot creating the sports department with Tony Erquiaga, to our dear friend Robert Perea, who started this paper, online in 2016 and managed to keep it alive all this time. In November 2024, we worked with Robert in a loose agreement to get his paper in print, and now we are evolving into ownership, taking on the editorial and management decisions and responsibilities.
Next week, we will fold all five papers under the Great Basin Sun banner, taking advantage of the postal permit that allows for legal notices and greater mailing efficiency. Each paper will be a local edition of the Sun, with part of the paper, Section B, as common statewide news included in each paper.
Don't worry, each community will still have its own local news, and we really want to hear from you when you see it, to let us know what you think.
We also want to make sure to thank our advertisers and subscribers – the ONLY way we can afford to do this is through their support, and so we hope you will support them with your business. Let them know when you stop at their place that you saw their ad in the paper. It really does help when they know their ad is working.
So, while we work out all the kinks of bringing on a new paper and we continue to track down all the news, we'll always be right here…
…Keeping you Posted. Or Reported. Or Minered. Or Bugled. Or Sunned. As the case may be.
Rach
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