City Council Candidates Outline Priorities at CEDA Forum

Fallon City Council candidates Lori Norcutt and Ryan Swirczek shared their views on economic development, workforce training, and community growth during a candidate forum hosted last week by the Churchill Entrepreneur Development Association Business Council at the Fallon Convention Center.

The event, moderated by newly named CEDA board president Steve Ranson, focused on issues impacting local business and development as candidates seek the Ward 1 seat currently held by Councilwoman Kelly Frost, who is term-limited. 

Two of the three candidates in the race, Norcutt and Swirczek, participated in the forum. Candidate Daniel Doty was unable to attend due to illness. 

Throughout the discussion, both candidates emphasized the importance of collaboration among the city, CEDA, the Fallon Chamber of Commerce, and local businesses to support economic growth.

“I feel that they are here to help strengthen our local economy,” Norcutt said of CEDA and the Chamber. “Help small businesses with licensing, funding, and give them guidance on what they can do … and keep in touch with them to help them continue to grow.” 

Swirczek echoed that theme, pointing to partnerships as a key to maintaining Fallon’s business environment.

“When everyone works together, we can continue to grow in ways that support opportunity while preserving the qualities that make our city special,” he said. 

Workforce development and career training emerged as a central topic, particularly in addressing labor shortages in skilled trades.

Norcutt emphasized the need to expand vocational education pathways, including programs in construction, HVAC, and mechanics.

“The blue-collar workforce is really hurting right now,” she said. “If we can get students into certification programs right out of high school, it’s going to help our workforce and help keep our kids here.” 

Swirczek drew on his twenty-five years in public works with the City of Fallon, highlighting the value of internship programs that connect students with real-world experience.

“I’ve had the opportunity to work with students … and several have gone on to careers in public works and the Fallon Police Department,” he said. “By investing in our students today, we create a stronger workforce for tomorrow.” 

Both candidates also stressed that supporting existing businesses is just as important as attracting new ones.

“It’s important to not forget the small businesses that we have now,” Norcutt said. “Talk to them, see what challenges they’re facing, and work with them.” 

Swirczek added that maintaining a “clean, safe, and affordable” community is essential to both business retention and recruitment, as well as to continued partnerships with organizations such as CEDA and the Nevada Small Business Development Center. 

When asked how CEDA could better communicate its programs, both candidates pointed to the need for more direct outreach.

Norcutt emphasized improving communication through updated websites, social media, and stronger relationships with local businesses.

“Word of mouth is big,” she said. “If your local businesses are doing great, that helps spread the message.” 

Swirczek suggested expanding outreach through social media, email newsletters, workshops, and participation in community events.

“By staying visible, approachable, and engaged, CEDA can build stronger awareness and trust,” he said. 

The candidates also addressed challenges related to nonprofit development and business licensing, with both calling for clearer, more streamlined processes.

“I think it’s important to get feedback from current nonprofits to find out where the issues are,” Norcutt said, adding that simplifying procedures could help reduce barriers. 

Swirczek proposed creating step-by-step guides and offering staff support to help applicants navigate permitting requirements.

“My goal would be to make Fallon a place where nonprofits can succeed and serve our community,” he said. 

Housing and development pressures were also raised during audience questions, with both candidates acknowledging the challenges tied to growth.

Norcutt suggested reviewing permitting processes to reduce delays while maintaining infrastructure and community standards.

“It’s about balance,” she said. “Trying to make it easier for developers while keeping what we love about Fallon.” 

Swirczek said he would work within existing city policies while looking for ways to support development.

“I believe in change, but if something is working, you don’t have to fix it,” he said. 

Asked about their overall goals if elected, both candidates focused on service and accountability.

“My goal is to listen and be the people’s voice,” Norcutt said. “I can’t promise I can change everything, but I can promise you’ll be heard.” 

Swirczek emphasized transparency and the need to maintain Fallon’s character.

“My goal would be to work for the people, to be transparent, and to make sure the city stays clean, safe, and the unique community we have today,” he said. 

The forum was part of a broader effort to inform voters ahead of the upcoming election, with an additional candidate event planned for May 12 at 6 p.m. at the Convention Center.