Rachel Dahl
The Nevada Department of Agriculture, along with Made In Nevada, honored one of the state’s top small businesses Thursday in the agriculture, food, and beverage industries.
The winner of the ‘2024 Nevada Agriculture, Food and Beverage Small Business of the Year Award’ is Yellow Petal Flower Farm – the largest cut flower farm in Nevada, run by a mother/daughter duo, Kimberly Urso and her daughter, Kylie. The Fallon-based family farm grows and cultivates locally grown, pesticide-free flowers. They also offer field space for elopements, as well as small weddings or events.
Initially started in 2018 on a two-acre farm in Dayton, Yellow Petal has made Fallon its home for a few years now. Their primary crops are flowers, but they have also experience growing a wide variety produce, all using responsible and sustainable farm practices.
“I love Yellow Petal Flower Farm,” said Nevada Small Business Development Center’s Agriculture & Food Systems Business Advisor Kelli Kelly in a prior interview, “This is four generations of women on this 15-acre property.” According to Kelly, Yellow Petal is a fun, full-on family operation, with a good deal of assistance from their “men folk.”
“Day-to-day farm operations are still managed by our family who live on the farm, but we frequently welcome help from other family members and volunteers,” writes Kim and Kylie.
The Agriculture Food and Beverage Small Business of the Year Award is now in its fourth year, celebrating the contributions of local businesses that drive Nevada’s economy. Yellow Petal wasn’t Fallon’s only operation named as a finalist. Huck Salt, Fallon’s family-owned and operated salt harvesting operation with roots that date back to 1938 when Elmer Huckaby put a shovel and wheelbarrow to work, was also included in the honors.
This year’s other finalists included 7 Hawk Ranch, Park Ranch Meats, and Urban Roots. Nevada Department of Agriculture Director J.J. Goicoechea presented the award, joined by representatives from Governor Lombardo’s and Lieutenant Governor Anthony’s offices.
Something Truly Amazing Happened, wrote Kim and Kylie, once learning of the award.
Yesterday was a day we will never forget. Alongside four other incredible farms, our farm was recognized for its contributions to our community and the State of Nevada. We were utterly speechless when our little flower farm was awarded 2024 Nevada Agriculture, Food, and Beverage Small Business of the Year.
We are deeply honored and humbled to stand among some of Nevada’s most notable agricultural players. This achievement is not just ours; it is shared with many and is a testament to the hands, hearts, and mentors who guided us along the way.
When we moved to Fallon four years ago, we brought with us a dream: to create a beautiful and peaceful space where people could come to pause, reflect, and to find solace in the stillness of the flower fields. That dream has blossomed, thanks to the incredible support of our community and beyond.
We extend our heartfelt gratitude to everyone who has been part of our journey. We especially want to thank Kelli Kelly for her unwavering friendship, support, and guidance, AND for nominating us for this incredible award.
This is only the beginning, and we can’t wait to welcome you back to the flower fields. Here’s to more growth, connection, and beauty ahead.
With love, Kim & Kylie
Goicoechea also announced the launch of the 2025 Food and Beverage Passport, featuring 52 small businesses across the state. He emphasized the vital role these businesses play in strengthening Nevada’s economy.
“Small businesses are the backbone of our economy and what we do,” said Goicoechea. “These businesses are the backbone of Nevada agriculture, and this is what we’re trying to promote more of. So, we’re very proud of what these guys do, and we want the public to know that they can come down here, have a beverage, have a good time, and actually support the businesses that give back to your local economy.”
Congratulations Yellow Petal Flower Farm and Huck Salt! Thank you for venturing into and helping sustain agribusiness in Churchill County and Nevada.
Explore the food and beverage passport to support local businesses across Nevada. Passports became available at participating locations starting Jan. 10.
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