The arena lights will blaze, the gates will swing open, and the dust will fly, but this year, Fallon’s PRCA Rodeo is about more than just the thrill of the ride.
Fallon’s summer rodeo season is shaping up to be more than just 10 days of non-stop horse events, adding in bucking broncs and barrel racing with the launch of the 3C Community Foundation to support community members and organizations in need.
On June 17 and 18, the Churchill County Fairgrounds Outdoor Arena will host two unforgettable nights of rodeo action, officially launching the 3C Community Foundation, a new nonprofit initiative dedicated to supporting locals in times of hardship. The rodeo’s proceeds will go directly to two community members whose stories have already united Fallon with hope and compassion: Nick Delgado, 24, currently battling testicular cancer, and LeAnne Wallace, just 16 years old, fighting leukemia.
The foundation’s goal is to support locals like Nick and LeAnne by creating financial lifelines through community-driven events.
“We’re going to see 10 straight days of horse events, over 1,500 contestants coming through Fallon,” said Jesse Segura, Fairgrounds Operations Deputy. “This is more than a rodeo it’s the cowboy way. We take care of the land, the animals, and our community.”
Events include the Queen of Hearts Barrel Race, breakaway roping, All-Girl team roping, and multiple World Series Team Roping qualifiers. The PRCA Rodeo performances on Tuesday and Wednesday night fall just before the Reno Rodeo, meaning top-tier competitors make Fallon a crucial stop on the circuit.
Bringing a dose of comic relief to the arena will be fan-favorite rodeo clown J.J. Harrison, known across the PRCA circuit for his wild energy, quick wit, and crowd-pleasing antics. A former middle school teacher turned full-time entertainer, Harrison has spent more than a decade making rodeo fans laugh from coast to coast. Rafter 3C officials say he’s ready to deliver non-stop laughs and unforgettable moments. “Bring your boots, your hat, and your sense of adventure—J.J. Harrison is ready to bring the house down.”
Hunter Giovanetti, event specialist at the 3C Arena, said, “This rodeo is to kick off the 3C Community Foundation, not only to support Nick and Leanne but all challenges our community will face in the future. Your continued support proves what a strong community can do.”
Tickets are $15, with kids 18 and under free, and can be purchased at fallonprcarodeoweek.com. Both performances begin at 7:00 PM and promise a mix of traditional rodeo events and heartfelt community moments. Attendees can expect the crowd to be lively, the concessions hot, and the cause deeply meaningful.

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