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Saturday, July 5, 2025 at 10:10 AM
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Frey Ranch Distillery Honors UNR’s 150th Anniversary

Frey Ranch Distillery Honors UNR’s 150th Anniversary
Cheyenne Young and Ashley Frey with special edition blue-label bottles of Frey Ranch Whiskey. Photo by Christy Lattin.

Frey Ranch Distillery’s special edition blue label whiskey to commemorate UNR's 150th anniversary. Photo courtesy of Frey Ranch Distillery.

UNR Wolf Pack logo. Photo courtesy of Frey Ranch Distillery.

The whiskey flowed, and the tasting room was filled on Saturday, July 11, as customers eagerly lined up for the special edition whiskey at Fallon’s Frey Ranch Distillery in honor of the University of Nevada Reno’s 150th anniversary. The local distillery, co-founded by husband-and-wife team Colby and Ashley Frey, both alumni of UNR, created a unique bottle to commemorate the university’s sesquicentennial featuring a limited-edition blue label.

“Ashley and I met while attending the University of Nevada, so collaborating with them to create this limited-edition, commemorative silver and blue label holds a special place in our hearts,” said Colby Frey. “Supporting our local community while giving back to the institutions and organizations that have supported us as we met, married, started a family, and grown as small business owners is incredibly important to us. We are beyond excited to share these bottles with our fellow Wolf Pack alumni and fans.” 

Members of the Nevada Athletics Program visited in January and tasted several single barrels, deciding upon two distinct single barrels to be the special Nevada Wolf Pack picks. The first single barrel was released in the spring, and the second barrel, the Wolf Pack Single Barrel Bourbon #2334, is the first special edition release.

“This special edition bottle is the first time we’ve rebranded,” said Cheyenne Young, a member of the Frey Ranch Distillery team. “And a portion of the proceeds will go towards UNR’s Excellence Fund.”

Members from the Nevada Athletics Program, including Athletic Director Stephanie Rempe, were on hand on Saturday to taste the whiskey and tour the impressive distillery. Unfortunately, the Wolfie mascot and the UNR cheerleaders were unable to make the trip as planned, but many customers arrived sporting their favorite Wolf Pack gear.

"Partnering with Colby and Ashley has been an incredible journey, blending the rich tradition of whiskey and Wolf Pack Athletics with the vibrant spirit of innovation," said Rempe. "We are immensely grateful for the Freys' unwavering support for the athletics program and the community, which has been pivotal in making this collaboration a resounding success." 

Young said the special edition blue label whiskey is a limited run of 10,000 bottles. Bottles are available at local Nevada retailers now and will be available on the Frey Ranch Distillery e-commerce website starting August 16.

Frey Ranch Distillery is a unique brand in the whiskey universe in that 100% of the grains used are grown, harvested, distilled, and bottled on-site, making it a rare farm-to-glass whiskey operation.

While Ashley hosting in the tasting room and greeting customers, Colby attended to ranch business that could not wait, namely irrigating. As he fueled up a tractor, he mused at how fortunate they’d been in their business venture as a distillery.

“We have a lot of community support,” he said. “We’re really lucky.” 

Visitors enjoyed tours throughout the afternoon, and The Rusty Canteen provided special drink mixes for the event.

Bottles of the limited-edition bourbon can be purchased at shop.freyranch.com or local retailers in Northern Nevada.

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COMMENTS
Comment author: Mike HinzComment text: I knew Sam as a member of our church growing up. He always had a warm smile, a kind word, and a great sense of humor! He will be great missed!Comment publication date: 7/2/25, 11:57 AMComment source: Obituary -- Samuel Bruce WickizerComment author: Mike HinzComment text: Great teacher, great coach, but even a better person!!! Rest in peace Mr. BeachComment publication date: 7/2/25, 11:53 AMComment source: Obituary -- Jack Victor Beach, Jr.Comment author: Mike HinzComment text: I had Mrs Hedges for First Grade at Northside Elementary in 1969. I still, to this day, remember her as a wonderful teacher…one of my favorites!!Comment publication date: 7/2/25, 11:29 AMComment source: Obituary - Nancy Marie Hedges C Comment author: Carl C. HagenComment text: What are MFNs and PBMs ?? ............................ From the editor: This is a very good question and we apologize for not catching that wasn't in there. We reached out to the writer/submitter and got this info back...hope it's helpful. PBM: Pharmacy Benefit Managers are pharmacies that are owned by insurance companies. (CVS is one.) They negotiate with drug makers to get reduced pricing for medications, but they historically have not passed along those savings to patients. https://www.ftc.gov/system/files/ftc_gov/pdf/pharmacy-benefit-managers-staff-report.pdf MFN: Most Favored Nation pricing is a policy that means a country agrees to offer the same trade concessions (like tariffs or price reductions) to all member nations of the World Trade Organization (WTO). When applied to pharmaceuticals, it could disrupt global access, deter innovation, and obscure the deeper systemic issues in American health care. https://petrieflom.law.harvard.edu/2025/05/22/the-global-risks-of-americas-most-favored-nation-drug-pricing-policy/Comment publication date: 6/23/25, 7:47 AMComment source: L E T T E R TO THE EDITOR
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