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Monday, August 24, 2026 at 4:52 PM

Captain’s Log: It’s called Manifesting

Captain’s Log: It’s called Manifesting

It’s high time we update the “How I Built a Rural Newspaper Empire” journal with a report on the joining in of the Winnemucca Publishing papers into the Fallon Media Co. papers. 

We’ve had some men down – figuratively speaking not everyone made the transition and we’re three shy on the staff up north but managed to pick up a new team member who is solid gold and fits right into the high-performance machine we’re building. I’ve said over years, “if I had three of her, we’d be cooking with fire,” whenever we find a really good one. 

I don’t know if this is something most people think about – I never gave it a moment’s notice until I was personally employing people – responsible for paychecks and the money that covers them. 

When you spend most of your professional life managing teams and working for various government agencies, from local economic development offices to U.S. Senate staff to a federal government agency like the Small Business Administration or the U.S. Department of Agriculture, you’re peripherally aware of budgetary constraints. Mostly, though, it’s sort of cursory from a loosely responsible viewpoint. 

But when you’re responsible for finding the money and keeping enough of it in the bank account to cover payroll every two weeks, that makes you look at productivity in a whole different light. 

There are employees who roll up their sleeves and jump in, working just as hard and intently as you do, and then there are the ones who take up space or stir up trouble, who generally cause consternation over whether or not they’re pitching in to make money appear or if they’re just in the bathroom lighting dollar bills on fire. 

Speaking of bathrooms – we have two in the new office, one upstairs one down. They aren’t much to write home about, but serviceable. It’s the office, however, that we love! If you haven’t heard, we got to go into the old firehouse on Bridge Street in Winnemucca. After four hundred and thirty-four years in the office on Grass Valley Road, we have shaken loose of the behemoth and, with the graciousness of the City of Winnemucca, which owns the building, moved into the old firehouse. 

And we LOVE it. 

Ever since I was forced by my youngest daughter into watching, on repeat, The Princess Diaries, I’ve wanted to have a house in an old firehouse or an old church. Having an office is obviously the next best thing. Maybe even better. 

We’re still in the process of getting moved in, but as soon as we are I hope you all will stop by to see just how cool it is. 

So, while we unpack and get phones and computers working, and rebuild our team with high-performing magicians capable of all sorts of miracles, we’ll still be right here…

…Keeping you Posted.

Rach

 

 

 

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COMMENTS
Comment author: Johnathan Skinner Comment text: I have known Jorge for decades. Anyone who even heard about will tell you he was aging and createdan incredible legacy. Comment publication date: 8/17/26, 7:40 PM Comment source: Jorge Jose Guerrero Comment author: Patti Cole Comment text: Marie will be forever treasured in memories. The memories remain of a soft-spoken, seemingly unassuming but determined individual who absolutely knew what path she wanted to take in life, and followed it. Her instinctive reactions, which highlighted her steadfast level of love and caring for her family, friends and all living things found in nature, hold lessons for us all. An unexpected splash of her self-deprecating humor, coupled with uncanny timing, will always bring a smile. For me, Marie lives on in the sighting of a Black-crowned night heron in the tules, the bloom of a beautiful spring flower and, most poetically, in the struggle of wildlife photographers handling their very large camera lenses. Comment publication date: 8/15/26, 9:31 AM Comment source: Obituary-Marie Dong Ko Comment author: John Chaney Comment text: I just figured out that Betty was my 1st cousin. Her dad Ted was my dad's brother. I never knew Ted or Betty, but I wish I did. I am 73 and live in IL. I am building my family tree and see where Betty has fit in. Blessings to you Curt and family. Comment publication date: 8/14/26, 11:04 AM Comment source: Obituary - Betty Lou (Chaney) Anderson Comment author: Karen Webb Comment text: I am so sorry to hear this. I loved coming to the carwash to see John! He always made my day. Prayers for all of his family during this difficult time. Comment publication date: 8/11/26, 8:56 PM Comment source: In Memory of John Evans
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