Great Basin Bull Sale Week is Back Feb 13-15

The Great Basin Bull Sale is back and shaping up to be one of the largest events to date. With buyers and sellers expected from across the West and more than 200 bulls consigned for sale, the event is poised to surpass last year’s million-dollar milestone.

Besides the sale, the family-friendly event offers a ranch rodeo, ranch bronc riding, a Joe Nichols concert, stock dog trials, a western market, a Bull Sale mixer, and the “Sophia Strong” benefit.

Held annually near Valentine’s Day, Fallon’s Bull Sale week is a premier event for the region’s cattle industry. In addition to Nevada ranchers, the event draws buyers and sellers from Northern California, Southern Oregon, Idaho, and Utah.

Now in its fourth year, the Great Basin Bull Sale continues Fallon’s tradition dating back to 1966. Lucy Rechel of Snyder Livestock and the Nevada Cattlemen’s Association managed it until 2022, when Charlie Hone, Kris Gudel, and Dave Holden took over to continue the tradition.

Through the years, the Bull Sale, now a video sale, has drawn ranchers to Fallon to purchase high-quality bulls from breeders raising range cattle bred to withstand extreme conditions and rough terrain. According to Nevada cattleman Davy Stix, the bull sale has always involved “sifting,” a process that eliminates bulls that fail to demonstrate range readiness. Armed with checkbooks, ranchers study each bull’s performance “resume,” looking for strong genetics to improve their herds’ overall health and longevity.

According to Rafter 3C Arena Operations Deputy Jesse Segura, this year’s sift includes 272 bulls, with at least 200 expected to make it to the ring — a significant increase from 63 in 2025. With record-high cattle prices and most bulls bringing more than $6,700, the event is also likely to report record-high sales.

Last year, the Great Basin Bull Sale recorded $1.2 million in sales. Segura also reported an overall economic impact of $580,000 for Fallon, with 3,165 visitors attending. He said 1,000 of those visitors were from out of town, accounting for 791 overnight stays. With more sellers, buyers, and visitors expected this year, local businesses can look forward to a much-needed boost during the winter tourism slowdown.

Kicking off the event is Joe Nichols, live in concert, Thursday night from 7 p.m. to 9 p.m. The multi-platinum country star brings hits such as “Sunny and 75,” “Gimme That Girl,” and “Tequila Makes Her Clothes Fall Off” to Fallon for a night of country music. Tickets are $65 for general admission, $115 for floor access, or VIP tables are available for $1,500. Doors open at 5 p.m.

A free admission Ranch Rodeo begins around 10 a.m. Friday, showcasing classic ranch rodeo events. A hot iron branding competition is set for around 3 p.m., followed by Ranch Bronc Riding. “The ranch rodeo is a qualifier for the Western States Ranch Rodeo Finals,” said Segura, noting that several contestants are coming from out of state to participate. “It’s 100% payback.” The rodeo includes an added purse of $500 in the women’s events and $1,500 in the men’s events, with $2,000 added in Ranch Bronc Riding. Following the rodeo is a Bull Sale mixer and a no-host bar.

Saturday morning features stock dog trials from 8-11 a.m., followed by a complimentary registered buyers' luncheon, and the bull sale beginning at noon. 

The “Sophia Strong” benefit takes place at noon. Proceeds help Sophia Behimer and her family with medical expenses. As part of the benefit, Tyson and Emily Torvik have donated a calf for auction.

Bulls will be available for viewing on Friday and Saturday, with the sale beginning at noon on Saturday. Check out the Great Basin Bull Sale week and experience one of Fallon’s oldest and most beloved traditions.